Internationalisation is advancing

The digital asset manager Ginmon is positioning itself internationally. “Our robo-advisory ‘Made in Germany’ is already attracting great interest in neighbouring countries and overseas,” said Ginmon founder and managing director Lars Reiner.

In May, the fintech company founded in 2014 formed an advisory board for this purpose, which includes Prof. Dr. Wolfgang König, Dr. Peter Haueisen, and Norbert Kistermann.

The advisory board is now strengthened by the addition of two more members, Dr. Burkhard Bonsels and Dr. Ulrich Meißner.

The retail business will also be complemented by the area of partnerships in the future. “The high demand from institutional clients for robo-advisory solutions compels us to expand the business model,” said Dr. Burkhard Bonsels.

He was most recently involved in management at Quadriga Capital. This investment advisory firm has made a name for itself since 1986 with pioneering buyouts of medium-sized companies in Europe.

Dr. Bonsels continues to support the portfolio companies eterna Mode GmbH (Passau) and the Aspire Education Group (Vienna) as a member of the supervisory board and advisory board.

The expansion of the Ginmon brand is supported by management consultant Dr. Ulrich Meißner. The mathematician and doctoral English linguist led the marketing communication of Deutsche Börse until 2011 and was already a communicator at McKinsey in the 1990s.

“Ginmon has a clear vision to make its scientifically based investment concept widely accessible and is consistently expanding its brand today to include business clients and international markets,” said Meißner.

The strategic focus of Ginmon is now on preparing for the imminent internationalisation. “Given the globally represented business clients, globalisation is the next logical step for us,” said Lars Reiner, founder and CEO.

As part of the realignment, the website has been completely revamped. The logo has also been redesigned.

About Ginmon

The digital asset manager Ginmon, founded in 2014 by Lars Reiner and Ulrich Bauer, offers private clients services that were previously reserved exclusively for very wealthy clients. Ginmon operates with currently 30 employees as a licensed asset manager according to §32 of the German Banking Act and is subject to supervision by the Federal Financial Supervisory Authority (BaFin).

The in-house apeiron® technology monitors and optimises the portfolios of clients, which Ginmon arranges to be held by BNP Paribas, the market leader in custody in Germany.

As the only provider, Ginmon consistently relies on the three-factor model, an investment concept inspired by Nobel laureates Eugene Fama and Kenneth French.

In collaboration with the consulting firm Mercer, Ginmon also targets employers who wish to provide their employees access to digital asset management to supplement occupational retirement provision.